Anchor Logistics

Floating new solutions to Anchor Logistics

User research
Digital transformation
Technical development and delivery

Anchor Logistics’ old platform made it harder for clients to complete tasks and increased the workload on staff.

  • Anchor’s old platform didn’t play nicely with external systems for planning, booking, and tracking shipments.

    This meant staff had to upload data manually and manually send booking updates.

  • Anchor was considering using Microsoft Dynamics 365 as a solution.

    However, they weren’t sure if it would meet their needs for cost-effectiveness and functionality.

  • Client authentication and experience were priorities.

    Anchor wanted to understand their user’s top-tasks and find ways to make them easier to complete.

We identified technical solutions that would secure client authentication and user experience. We also were able to automate tasks and simplify data management for Anchor staff.

  • What we delivered

    Thorough user research to understand Anchor’s business processes.

    From there, we were able to create journey maps that highlighted staff and user pain points and opportunities.

  • What we delivered

    New user stories and a story map.

    The creation of these helped define platform requirements and to manage the backlog.

  • What we delivered

    The usage of Microsoft Dataverse.

    Dataverse helped simplify data management due to its built-in information architecture.